It was quite poor in terms of informativeness and it wasn’t very visually appealing neither. What we actually made wrong was the first design of our website. So it wasn’t without a cost, because the delay in launch put us at risk of exhausting our will to continue this project before it started making money. I consider myself a very experienced software analyst and without this experience, there are many analytical traps you can fall into (like excessive generalization when not needed, etc.).ĭespite all the software skills and experience, it took us 10 months of working some afternoons and some weekends from idea to launch.

On the other hand, creating such a system right required significant analytical skills and expertise and a lot of software development. If we would have chosen an HTML-per-page-based system like WordPress we would have been much much less flexible. Most of the changes are changes in the software and not in the data.

As a result, we have been very flexible and agile in changing how our website looks and works. This helped us to separate the information alone from the way how it is displayed on our website to our visitors. To capture this information we have created a database table casino_restricted_country and fill it with 1 record for every casino and every country that is on its restricted list. As an example: almost every online casino has a list of countries from which it doesn’t allow residents to play. What we made right was a decision to create a system that models all the relations and information about online casinos as structured data. Do you plan to improve some parts of your website and grow? Well, good luck with that, almighty G can have completely different plans for you. The funny part about any SEO-based business is that you can’t really make decent planning. However, we still did some things pretty right and some things pretty wrong. As both I and the other main founder were software developers, this part was pretty straightforward for us.

The process of designing and developing it was very similar to designing and developing any website or an information system. Take us through the process of designing, prototyping, and manufacturing your first product.

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